# ANTI-SWEDEN, FASHION WEEK IN HELL

The Norwegian jeans brand Anti Sweden Jeans is known for its rebellious identity and close relation to the black metal scene. As a protest against the established fashion week industry, Anti Sweden will stage their own fashion week in Hell – in the county of Nord-Trøndelag in Norway. Anti Sweden Jeans and fashion week in Hell has already caught the attention of Mötley Crue, Steven Tyler and The Killers. Calico Cooper, controversial daughter of Alice Cooper, will now literally be travelling to Hell on earth to front the new Black Metal clothing line. 
– We’re tired of Swedish brands taking complete control of the Norwegian market. We’re tired of fashion week snobbery and toothless arenas for the exposure of Norwegian design. Now we want to launch our new collection on our own terms, says Kjetil Wold, founder of Anti Sweden Jeans. People fascinated by the dark and occult have for many years been drawn to Hell in Trøndelag. On Thursday 3 March the place will really be hell on earth when Anti Sweden launches “fashion week In Hell” to present their unique new textile garment collection.
Check out this page to win a free ticket to Hell.

Tell your friends to go to Hell and win a flight to this year’s darkest fashion event in Europe! Tell us why you deserve to win + the more people you add the bigger your chance will be to win an exclusive and unique trip to our fashion show in the small Norwegian town of Hell!